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I want to support real women in feeling good about the life they lead and the body they inhabit. The clothes should not restrain the body or make the wearer feel self-conscious. Every design should feel like a comfortable support and a delicious second skin. Every piece should look like the start of a new DAY.
Christina Exsteen,
Creative Director, DAY Birger et Mikkelsen
IMAGINE A NEW DAY
AUTUMN WINTER 2021
The new DAY collection invites you into a curated universe of smart sartorial choices, bespoke prints and a masterly done mix of textures. It offers you styling options where mixing a practical puffer jacket with a strong suit or a floaty printed dress with knee high leather boots looks fresh. Feels right. Soft wools, smooth calfskin and cool canvas are combined with a scrupulous attention to detail. Democratic designs in durable fabrics like denim and canvas are mixed with delicate silks and soft cotton.
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